Fine Jewellery of the Seychelles



Welcome to JOUEL, a jewellery pioneer located in the tranquil islands of the Seychelles. This mystical gathering of islands floating in the Indian Ocean serves as inspiration for captivating designs. Through combining elegant and sophisticated designs, JOUEL brings you seven curated jewellery collections, which embody the essence of paradise. JOUEL also offers luxury watches, legal tender Gold coins and unique, handcrafted collectables.

See the Jouel story

White fireCollection

The White Fire collection showcases treasured diamonds. A stone of timeless beauty and sheer magnificence, the white diamond is the ultimate symbol of power and passion. Our South African Ideal Cut™ diamonds are masterfully cut and angled so that each stone exudes a brilliance which will allow it to dazzle for eternity.

White fireCollection

Royal blueCollection

Hailing from the foothills of Mount Kilimanjaro in Tanzania, the precious gemstone Tanzanite, probably the most exciting blue stone to ever be discovered, makes up the enchanting Royal Blue collection. Africa’s best kept secret, Tanzanite is said to be a thousand times rarer than diamonds.

Royal blueCollection


Whether you prefer the enchanting allure of an emerald, the mesmerizing blue of a sapphire, the lustre of a black diamond or the fiery depth of a ruby, the Mystique collection will fulfil your heart’s desires. This exquisite collection is an array of breath taking and timeless treasures.



A mesmerizing collection of salt-water pearls like the Akoya, South Sea and Tahitian, throughout the ages seen to be symbolic of wealth and power, innocence and purity, combine to form our luxurious Allure Collection.



A fusion of unique design talents, masterful jewellery production, and scintillating diamonds combine to capture the majestic tropical Seychelles. Exemplifying the tropical traits through implementing an array of exotic species of fauna and flora, the Tropical Collection is the epitome of the Seychelles.



Inspired by the vibrant, precious ocean life, Nautilus Collection encapsulates the underwater world in lustrous mother of pearl, set in silver. Using Coco de Mer, turtles and starfish, the pieces seduce wearers with their lustrous glowing colours and smooth, natural finishes.



An assortment of gemstones set in silver, the Fantasia collection, full of colour, radiates charm and style. Delicate rose quartz, rich amethyst, enchanting amazonite and dazzling blue sandstone are only a few of the stones showcased in Fantasia.


A Sub-Brand of JOUEL, Splash Jewellery combines sterling silver with semi-precious gemstones, enamel, fresh-water pearls, amber and even diamonds to showcase the breathtaking beauty of Seychelles, an inspiration to our exquisite and exotic designs.

Mint main

Our collection of five artisan-designed, legal tender gold coins are the first in a series of coins inspired by the Seychelles landscapes. This collection pays tribute to the avian fauna of Seychelles and is available at JOUEL boutiques

Seychelles Kestrel

The Seychelles Kestrel is a small bird of prey belonging to the genus Falco in the falcon family, Falconidae. It is endemic to the Seychelles Islands where it is the only breeding bird of prey.

Seychelles Scops Owl

The Seychelles Scops Owl is a rare scops owl species, which only occurs in the Morne Seychellois National Park on the Seychelles island of Mahé. It is endemic to the Seychelles.

Seychelles Paradise Flycatcher

The Seychelles paradise-flycatcher is a rare bird from the genus of paradise-flycatchers within the family Monarchidae. It lives in the Veuve Nature Reserve on La Digue, Seychelles, where it inhabits dense Calophyllum forests.

Seychelles Blue Pigeon

The Seychelles blue pigeon is a medium-sized pigeon that inhabits the woodland areas of the granitic Seychelles archipelago. It is endemic to the Seychelles

Seychelles Bulbul

The Seychelles Bulbul is a member of the bulbul family of passerine birds. The species is related to the Grand Comoro Bulbul and the Moheli Bulbul. It is a common endemic species of the Seychelles

ArdmoreCeramic art

Ardmore Ceramic Art was established in South Africa in 1985 and today it’s handmade pieces are featured in galleries all over the world. Ardmore artworks have been hailed by Christie’s auction house as “modern day collectables” and in 2013 the French luxury house Hermes invited Ardmore to collaborate - the first time any design house in South Africa has collaborated with the 180-year old French Company


Christopher Bladen is widely recognised as one of the world’s best wild fish sculptors. Working in his Cape Town studio, this South African artist strives to capture the essence of each species, the nuances of their movement and subtleties of their outline, bringing them to life in bronze. His work has been acquired by collectors across the globe. He is one of very few sculptors involved in the complete process of creating a bronze sculpture - from sketching, moulding, casting, right through to the chemical patination technique that he uses to render the scales and colours of his fish.

JOUEL is the exclusive agent for Chris Bladen sculptures in Seychelles.


Arden Classic’s fine home furnishings and decorative accessories are handmade by expert craftsmen in their own factories reflecting the devotion, skills and creativity of the young owners. They use only the finest natural indigenous materials, blended in creative combinations and time-honored construction techniques to product the finest quality products. JOUEL is the exclusive agent for Arden Classic ornaments sculptures in Seychelles.

Cocode Mer

JOUEL is an authorized distributor of Coco de Mer seeds.

JOUEL is an authorized retailer of TAG Heueur watches in Seychelles.


JOUEL’s Flagship store is located at The Quadrant, in Victoria, Seychelles.

Seychelles locations: Eden Plaza, Eden Island | Mahé International Airport | La Plaine St André, Au Cap | Four Seasons Resort Seychelles | Constance Ephelia Seychelles | Constance Lémuria Seychelles | Praslin Domestic Airport | Alphonse Island Resort | North Island | Fregate Island Private | AVANI Seychelles Barbarons Resort & Spa +248 4224440 /

Mauritius location: Sunset Boulevard, Grand Bay, Mauritius +230 2632518 /